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	<title>Copywriter - Kent Austin: Freelance Copywriter, Brighton, Sussex, UK</title>
	<link>http://www.copy-doctor.co.uk</link>
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		<title>How to write great sales copy &#8211; part 4</title>
		<description><![CDATA[1.3/ write a damn good headline   The headline is far and away the most important element of your copy. It’s also the most abused and misunderstood.   This applies whether you’re writing an advertisement, a sales letter, a newsletter, an email, a landing page for a website or any other piece of sales orientated [...]]]></description>
		<link>http://www.copy-doctor.co.uk/?p=254</link>
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		<title>How to write great sales copy &#8211; part 3</title>
		<description><![CDATA[1.2/ benefits vs features     A hefty proportion of all sales copy is feature driven. That’s why it doesn’t work especially well:   “The BGZ 640 clothes dryer has a 7.5 kg capacity, a built in condenser and an alternating tumble function&#8230;”   So what?      “The BGZ 640 clothes dryer has a massive [...]]]></description>
		<link>http://www.copy-doctor.co.uk/?p=236</link>
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		<title>How to write great sales copy &#8211; part 2</title>
		<description><![CDATA[  Rule # 1 Get attention!   OK, let’s consider what this means in practice. How do you go about getting attention? Well it’s easy. All you need to do is be bolder, brasher, louder and more persistent than the competition! It works. It’s what every two-year old child does when it wants attention. In [...]]]></description>
		<link>http://www.copy-doctor.co.uk/?p=214</link>
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		<title>How to write great sales copy &#8211; Part 1</title>
		<description><![CDATA[The indispensible rules from a seasoned copywriting pro. Introduction   Master the rare and profitable art of persuading others to do your bidding by means of the written word. Good copywriting is the lifeblood of effective marketing. Whatever your line of business, the ability to write effective sales copy is the wealth generating equivalent of [...]]]></description>
		<link>http://www.copy-doctor.co.uk/?p=203</link>
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		<title>Spotify conquers the world</title>
		<description><![CDATA[&#8220;A committee is a cul-de-sac down which ideas are lured and then quietly strangled.&#8221; Sir Barnett Cocks Launched by two guys from a back bedroom in Sweden in 2006, it’s the latest online music phenomenon, and it’s at least as important as the advent of iTunes, if not more so. It gives you instant access [...]]]></description>
		<link>http://www.copy-doctor.co.uk/?p=168</link>
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		<title>Outbound Marketing vs Inbound Marketing – where’s the smart money?</title>
		<description><![CDATA[During the course of my work as a copywriter, I encounter a surprising number of established businesses who, in marketing terms, have so far allowed the 21st century to pass them by. While they may have an online presence, they do little to enhance their branding through incoming channels.  Many have never conducted an online [...]]]></description>
		<link>http://www.copy-doctor.co.uk/?p=166</link>
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		<title>The two kinds of advertising, and which one is best for your businesses</title>
		<description><![CDATA[“Half the money I spend on advertising is wasted, and the problem is I don’t know which half&#8230;”- Lord Leverhulme, founder of Unilever It’s been almost 100 years since Lord Leverhulme made his famous pronouncement, and its logic has remained unchallenged. Until now&#8230; For most small businesses, marketing amounts to one thing: placing advertisements in [...]]]></description>
		<link>http://www.copy-doctor.co.uk/?p=63</link>
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